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About Us

We make each taco on our authentic charcoal grill with love and a smile

Pinche Taqueria was established in 1973 on a tiny street in Tijuana. Since then locals have made Pinche one of the busiest taquerias in all of Mexico. It’s a place where friends meet and unwind over authentic tacos and fresh horchatas or a cold cerveza. We now invite you to enjoy the same atmosphere in New York City.

Our kitchen and dining areas were trucked across the border of San Ysidro straight to Nolita and SoHo. At Pinche Taqueria we believe in using only the freshest products and ingredients from our organic produce, spices, meats, line-caught mahi-mahi and ocean caught shrimp; to the fresh salsas and sauces made from scratch in our kitchens.

There are no canned or frozen foods, nor microwaves at Pinche Taqueria. We make each taco on our authentic charcoal grill with love and a smile. Bienvenidos a Pinche Taqueria! We are happy to be here and hope you enjoy our little Taqueria.

Muchas gracias!


Pedro I. – Mount Eden, Bronx, NY

Simply the best place to eat!!! Great taste, super laid back and prices are amazing for the Noho/Soho Area

Michael G. – Mt Pleasant, SC

Small and has the feel of a quaint taco spot without the frills. Staff is laid back and comfortable, in a good way. Food and margaritas are delicious. Prices are reasonable.

Sethandcri G. – Armonk, NY

We love all the tacos here. Specifically the fish, carnitas, and al pastor tacos our are favorites. The margaritas aren’t bad and they have a nice outdoor seating area.

Joel B. – Brooklyn, NY

Food is good and cheap. Nice strong drinks. It’s not meant to be taken too seriously. Sit at the new bar for full service!


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